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Universo Olivetti: Community as Concrete Utopia

'Universo Olivetti: Community as Concrete Utopia' reveals how, between the 1930s and the 1960s, Adriano Olivetti, fulfilled the dream of a visionary landscape in Ivrea, Italy, creating new sustainable patterns of relationship between the city, the territory, modes of production and the people, always at the forefront of design and the industry globally.

The relevance and modernity of Olivetti’s legacy are demonstrated by the recent addition of lvrea, industrial city of the 20th century and its most significant architecture to the UNESCO World Heritage List. Now, the Universo Olivetti exhibition allows us to understand how, between the 1930s and the 1960s, Adriano Olivetti achieved the ideal of a visionary landscape, creating new sustainable patterns of relationship between the city, the territory, modes of production and the people — an example that remains at the forefront of design and the industry even today. Curated by Pippo Ciorra, Francesca Limana e Matilde Trevisani, the exhibition is organized by the Matosinhos City Council, Istituto Italiano di Cultura, and esad—idea, Research in Design and Art, under the scope of the Italian Embassy in Portugal, and promoted by the Italian Ministero degli Affari Esteri e della Cooperazione Internazionale, in cooperation with MAXXI and the Fondazione Adriano Olivetti.  In the Olivetti world, the plant was the driving force of Adriano’s reform project, at once entrepreneurial, political, cultural and social. Adriano built his Community by surrounding himself with the brightest minds of post-war Italy: architects, philosophers, designers, intellectuals, and engineers. By the mid-1950s, they led the company to define an Olivetti style and took the first pioneering steps towards the development of electronics and computer science, a technology that would be employed by NASA to land humans on the moon in 1969. Opening programme: 5 pm – Opening and guided tour to the exhibition 6 pm - Talk with the curators Francesca Limana (Fondazione Adriano Olivetti) and Pippo Ciorra (MAXXI – MAXXI Architettura), and the Portuguese iteration curator Maria Milano (ESAD / esad–idea) Pippo Ciorra is senior curator of architecture at the MAXXI museum in Rome, and also architect, critic and professor of design and theory at the School of Architecture of Ascoli Piceno/University of Camerino, where he coordinates the Villard d'Honnecourt international PhD programme. Francesca Limana is Director of Communications, Digital Media and Editorial Projects at the Fondazione Adriano Olivetti, having overseen the acquisition of some of Olivetti's most important archives and being responsible for enhancing the foundation's documentary heritage through online and offline exhibitions.  Matilde Trevisani is Director of Programming and International Relations at Fondazione Adriano Olivetti. She’s also a founding member and CEO of Teach for Italy and she has collaborated with the Ministry of Foreign Affairs and UNESCO on projects related to gender equality, education and world heritage.

UNIVERSO OLIVETTI: COMMUNITY AS CONCRETE UTOPIA


Curated by
Pippo Ciorra, Francesca Limana, Matilde Trevisani
Portuguese Iteration curatorship
Maria Milano
Organized by
Matosinhos City Hall; esad—idea, Research in Design and Art; Istituto Italiano di Cultura

CÂMARA MUNICIPAL DE MATOSINHOS


President
Luísa Salgueiro
Councillor for Culture
Fernando Rocha
Project Management
Clarisse Castro, Maria José Rodrigues, Maria José Mesquita

CASA DO DESIGN


Coordinators
Bárbara Araújo, Diogo Vilar

ESAD–IDEA, INVESTIGAÇÃO EM DESIGN E ARTE


Executive Director
Diogo Vilar
Board
Ana Sofia Cardoso; José Bártolo; José Simões; Magda Seifert; Pedro Leite
Project Management
Sara Pinheiro
Production Management
Sofia Meira
Graphic Design
Inês Nepomuceno, Susana Martins
Exhibition Design
Eleonora Fedi
Educational Service
Cláudia Pinhão
CopyEditing, Proofreading and Translation
Andreia Faria
Communication Office
Mafalda Martins, Ana Rita Carvalho
Video and Photography
Bruno Mesquita
Production
Alexandre Barbosa, Carlos Sousa, José Castro

MINISTERO DEGLI AFFARI ESTERI E DELLA COOPERAZIONE INTERNAZIONALE


Minister of Foreign Affairs and International Cooperation
Luigi Di Maio
Secretary General
Elisabetta Belloni
Director General for Cultural and Economic Promotion and Innovation
Lorenzo Angeloni
Deputy General Director / Principal Director for the Promotion of Italian Language and Culture
Roberto Vellano
Head of the Cultural Promotion Office
Giuseppe Pastorelli
Project Coordination
Marcella Simonelli

FONDAZIONE MAXXI


President
Giovanna Melandri
Administrative Board
Caterina Cardona, Piero Lissoni, Carlo Tamburi, Monique Veaute
Secretary of the Administrative Board
Laura Gabellone
Board of Advisors
Paolo Palombelli, Claudia Colaiacomo, Flavio Conti
Adviser of Court of Auditors
Andrea Zacchia
Artistic Director
Hou Hanru
Executive Director
Pietro Barrera

MAXXI ARCHITECTURE DEPARTMENT – National Museum of Modern and Contemporary Architecture


Interim Director
Bartolomeo Pietromarchi

MAXXI ART DEPARTMENT – National Museum of Contemporary Art


Director
Bartolomeo Pietromarchi

FONDAZIONE ADRIANO OLIVETTI


President
Cinthia Bianconi
Vice-President
Desire Olivetti
Secretário Geral General Secretary
Beniamino de’ Liguori Carino
Board of Directors
Cinthia Bianconi, Beniamino de’ Liguori Carino, Annalisa Galardi, Enzo Maria Le Fevre Cervini, Vincenzo Manes, Desire Olivetti, Matteo Olivetti, Albertina Soavi, Marco Vitale
Auditors
Giacomo Spiller, Corrado Boratto, Claudia Duregon
Scientific Committee
Mario Calderini, Laura Curino, Melina Decaro, Giuliana Gemelli, Sebastiano Maffettone, Giovanni Maggia, Andrea Manzella, Bartolomeo Pietromarchi, Gustavo Zagrebelsky

UNIVERSO OLIVETTI: COMMUNITY AS CONCRETE UTOPIA


Curated by
Pippo Ciorra, Francesca Limana, Matilde Trevisani
Photography Commission curated by
Simona Antonacci
Exhibition Manager
Francesca Limana, Alessandra Spagnoli, Matilde Trevisani
Partnership Development
Matilde Trevisani
Video
Monica Pignatti Morano, Barbara Abruscato
Conservation
Serena Zuliani
Exhibition Display and Technical Coordinator
PLA/studio
Graphic Design
Etaoin Shrdlu Studio
Exhibition Set-up
Falegnameria Raponi
Multimedia Supply
Sound d Light
Graphic Production
Digitall – Centertecnica
Transports and Handling
Trasportiamo SRL
Insurance
Willis Towers Watson
Frames Production
Martinelli Cornici
Translation
Translated
Catalogue
Edizioni di Comunità
Main Sponsor
Olivetti S.p.A.
Sponsor
Translated
Technical Partner
Associazione Archivio, Storico Olivetti
Lenders
Archivio Gianni, Berengo Gardin, Archivio Nazionale, Cinema d’Impresa, Associazione Archivio, Storico Olivetti Centro Studi e Archivio, della Comunicazione, Università di Parma, Fondazione Adriano Olivetti, Laboratorio Museo, Tecnologic@mente – Fondazione Natale, Capellaro, RAI Teche
Thanks to
Lucia Alberton, Alessandro Angeloni, Enrico Bandiera, Gianni Berengo Gardin, Susanna Berengo Gardin, Alice Biancotto Kitti Bolognesi, Giovanna Calvenzi, Maddalena Cerletti, Matteo Chiocchi, Bartolomeo Corsini, Andrea Crisanti de Ascentiis, Stefano Faustini, Fondazione Forma per la Fotografia, Luigi Fundarò, Jacopo Gardella, Luciano Lorio, Eredi Lavarino, Gianberto Manera, Eredi Nizzoli, Gabriele Panizzi, Antonio Perazzo, Paolo Pintori, Emanuela Pregliasco, Barbara Radice, Elisabetta Reale, Angela Ricci, Walter Rollandin, Laura Salvetti, Elena Testa, Marcella Turchetti, Anna Maria Viotto, Maurizio Vola, Alberto Zambolin


The exhibition is produced by the Ministry of Foreign Affairs and International Cooperation in collaboration with Fondazione MAXXI – MAXXI Architettura and Fondazione Adriano Olivetti.